content Creation

The need for unique brand stories is critical to success in today's marketing landscape. good content goes beyond producing short term desire for one product or promotion - good content creates long term, authentic connections between the reader and the company. Let me tell your story. 

Written/Blog:

• Financially focused blog post for Charityvest which called out the deeper, more emotional benefits of purposeful giving beyond the tax breaks.

• SEO rich Krimson Klover informational blog post which gave customers important information regarding base layers while also weaving in the story of Krimson Klover’s special base layer features.

• Sierra Designs blog post showcasing the history of the brand and launching a larger Social Media strategy linked to archive images, workbooks, and product sketches. 

• VYNL Race Bikes blog post featuring some of the best coffee shops in NorCal paired with ride routes - created brand loyalty with high quality content that was purely aimed at storytelling / providing value to the user.

Video Direction/Production:

• Evergreen video for System76 showcasing the 100% in-house production of their Thelio desktop computer.

• Informational and entertaining video for System76 promoting the benefits of Pop!_OS which resonated with their core audience.

• Video from Sierra Designs launching their newer, more inclusive mission statement (written by yours truly) and also introducing their audience to the Aspiring Artist Program cohort.